Course Syllabus

Marketing a company's products and services to potential and existing customers is not only necessary, but a key ingredient to growing sales. Outreach marketing is the facet of marketing in which a company representative actively seeks out potential leads by meeting with local businesses or the public, speaking at local events, or getting involved with the local chamber of commerce. By networking and creating a lead base you are opening doors for your business and others. 

You need not spend an immense amount of money all the time to market your products and services, but by working smarter, and connecting with the right people you can generate business and that is priceless. Marketing in a sense is building relationships, and through those relationships you can gain viable resources that will contribute to your success.

In this course you will learn how to increase business sales. Topics covered include:Outreach Marketing for Your Business Type, How Outreach Marketing Can Drive Sales, Approaching Outreach Marketing Contacts for the First Time, Follow Up and Maintaining a Rapport, Marketing and Advertising Working Together, Incorporating a Referral Program into Your Marketing Plan,  Outreach Marketing Via Online Sources, Tracking Outreach Marketing Success, and Other Marketing Successes.