Course Description
A solid and well thought out public relations plan can bring awareness to a company's products and services. But can also provide a wealth of exposure that is necessary to keep a business alive. Not only can public relations be your number one fan, it can provide low cost or no cost advertising that is easy on a budget.
The role that public relations will play for your particular business, or organization will depend on your goals and what you intend to accomplish. In a marketing plan there are four major components a. public relations b. marketing, c. advertising and d. selling. These are four distinct areas that are interrelated but play unique roles. While we will briefly touch on the relationships of each and how they affect one another, this course will primarily focus on the Public Relations actions your business can take that can contribute to business success.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
Learning Outcomes
- Define public relations and what it means to business.
- Describe the tools for public relations.
- Summarize your message, your story and what you are trying to accomplish using the Internet.
- Put together a PR plan.
- Put together a press release.
- Describe ways to reach your audience.
- Define events that draw press and media attention.
- Describe methods for avoiding bad customer service that can lead to bad press.
- Summarize the role that marketing plays in your business.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
Assessment | Points |
---|---|
An Introduction | 1 points |
Lesson 1 Exam | 10 points |
Lesson 2 Exam | 8 points |
Lesson 3 Assignment | 2 points |
Lesson 3 Exam | 9 points |
Lesson 4 Assignment | 2 points |
Lesson 4 Exam | 6 points |
Lesson 5 Exam | 10 points |
Lesson 6 Exam | 10 points |
Lesson 7 Exam | 10 points |
Lesson 8 Exam | 8 points |
Lesson 9 Exam | 10 points |
Lesson 10 Exam | 10 points |
Lesson 11 Exam | 9 points |
Lesson 12 Exam | 7 points |
The Final Exam | 56 points |