Course Syllabus

Marketing is the practice used by businesses to create awareness for products or services, as well as to sell those products or services to consumers.  A marketing copywriter understands the concept of marketing, stays up-to-date on marketing trends, and writes copy to create awareness for companies, products, and services. 

This course was designed to give you the skills needed to begin a career as a marketing copywriter.  You will learn:

• Job requirements and qualifications
• Industry terms copywriters need to know when working with clients
• The basics of marketing
• How brands are created, as well as the importance of developing a brand message
• How to write compelling and effective copy
• How to write website copy
• About relationship and social media marketing
• How to write blog posts
• About inbound marketing, as well as integrated marketing campaigns
• SEO and how to write optimized copy
• How to create print marketing collateral
• How to get started working as a marketing copywriter
• And more

Any student interested in working as a marketing copywriter, will get the foundation they need to begin to build a career as a marketing copywriter.   You do not need to have a background in marketing or writing to be successful with this course.