Course Syllabus

Take a look around you. Everywhere you look, you are faced with brands. From the brand of your television to the brand of your car, you are constantly surrounded by brands, and the many products they represent.

In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in today's marketplace.

You will also learn about personal and online brands, and how you can build your own personal brand.

In this course you will learn about...

Brands and Brand Concepts

Brand Equity

Exploring Brands and Their Positioning

Measurements and Management of Brand Equity

Selecting Brand Elements and Building Brand Equity

Branding and Marketing Strategies

Building a Global and International Brand

Managing Personal Brands

Online Branding

Introducing New Products and Brand Extensions

Rebranding and Cobranding

Troubleshooting Brand Management