Online Class: Business Branding 101
no certificate
with CEU Certificate*
-
12Lessons
-
19Exams &
Assignments -
1,604Students
have taken this course -
6Hours
average time -
0.6CEUs
Course Description
Take a look around you. Everywhere you look, you are faced with brands. From the brand of your television to the brand of your car, you are constantly surrounded by brands, and the many products they represent.
In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in today's marketplace.
You will also learn about personal and online brands, and how you can build your own personal brand.
In this course you will learn about...
Brands and Brand Concepts
Brand Equity
Exploring Brands and Their Positioning
Measurements and Management of Brand Equity
Selecting Brand Elements and Building Brand Equity
Branding and Marketing Strategies
Building a Global and International Brand
Managing Personal Brands
Online Branding
Introducing New Products and Brand Extensions
Rebranding and Cobranding
Troubleshooting Brand Management
Course Motivation
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
Course Lessons
Lesson 1: Brands 101
- Lesson 1 Video
- Lesson discussions: Reasons for Taking this Course
- Complete Assignment: An Introduction
- Assessment: Exam 1
Lesson 2: Brand Equity
- Lesson 2 Video
- Complete: Lesson 2 Assignment
- Assessment: Exam 2
Lesson 3: Exploring Brands and Their Positioning
- Lesson 3 Video
- Complete: Lesson 3 Assignment
- Assessment: Exam 3
Lesson 4: Measurements and Management of Brand Equity
- Lesson 4 Video
- Assessment: Exam 4
Lesson 5: Building Brand Equity, and Selecting Brand Elements
- Lesson 5 Video
- Complete: Lesson 5 Assignment
- Assessment: Exam 5
Lesson 6: Branding and Marketing Strategies
- Lesson 6 Video
- Assessment: Exam 6
Lesson 7: Building a Global and International Brand
- Lesson 7 Video
- Assessment: Exam 7
Lesson 8: Managing Personal Brands
- Lesson 8 Video
- Assessment: Exam 8
Lesson 9: Online Branding
- Lesson 9 Video
- Complete: Lesson 9 Assignment
- Assessment: Exam 9
Lesson 10: Introducing Brand Extensions
- Lesson 10 Video
- Complete: Lesson 10 Assignment
- Assessment: Exam 10
Lesson 11: Re-branding and Co-branding
- Lesson 11 Video
- Assessment: Exam 11
Lesson 12: Troubleshooting Brand Management
- Lesson 12 Video
- Lesson discussions: Your Opinion Matters: Course Rating; Course Comments; Program Evaluation Follow-up Survey (End of Course)
- Assessment: Exam 12
- Assessment: The Final Exam
Learning Outcomes
- Define what makes a brand.
- Describe brand equity.
- Summarize measurements and management of brand equity.
- Summarize building brand equity, and selecting brand elements.
- Describe branding and marketing strategies.
- Summarize building a global and international brand.
- Summarize managing personal brands.
- Describe online branding.
- Describe re-branding and co-branding.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Choose Your Subscription Plan
No Certificate / No CEUs
This course only
Includes certificate | X |
Includes CEUs | X |
Self-paced | |
Instructor support | |
Time to complete | 6 months |
No. of courses | 1 course |
Certificate & CEUs
This course only
Includes certificate | |
Includes CEUs | |
Self-paced | |
Instructor support | |
Time to complete | 6 months |
No. of courses | 1 course |
Certificates & CEUs
Includes all 600+ courses
Includes certificate | |
Includes CEUs | |
Self-paced | |
Instructor support | |
Time to complete | 12 Months |
No. of courses | 600+ |
Certificates & CEUs
Includes all 600+ courses
Includes certificate | |
Includes CEUs | |
Self-paced | |
Instructor support | |
Time to complete | 24 Months |
No. of courses | 600+ |
Student Testimonials
- "This course was very good. I feel that many of the lessons covered branding as a whole and feel like I can go forward knowing this course set me up for success. A lot of information was put into each lesson which helped with any confusion I had entering this course." -- Mark G.
- "I thought it was a great course. I can see now how difficult it is to develop and maintain a strong brand." -- Eric V.
- "I liked this course material, so informative and educational and presented in simplistic manner so as it is easy to understand and remember. It has been wonderful to learn about it. Thank you." -- Rodney P.
- "I learned new things and it was very insightful. As a matter of fact, I look at brands differently now because I understand the concept more." -- Cornelius B.
- "It was great, I enjoyed the written assignments, critical thinking, and applying the lesson to our own life." -- Sean C.
- "Very helpful. Good information. I found it easier to read rather than the video playing (local internet). Glad to have that option." -- Wayne K.
- "Thank you for sharing all the important information that was in these videos and lessons. I came out of this course smarter than when I came in." -- Travis J.
- "I found this course to be fascinating. The possibility of learning so much from concise lessons made me look forward to each lesson. Thank you for the opportunity!" -- Heloisa F.
- "I loved this course and it greatly helped me with my own brand." -- Thomas Y.
- "Thank you so much! I learned a lot and really enjoyed the course materials and assignments." -- Christopher B.
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